Creation and promotion of Landing Page.  Creating and Promoting a Landing Page How to Choose the Best Landing Page Creation Course

Creation and promotion of Landing Page. Creating and Promoting a Landing Page How to Choose the Best Landing Page Creation Course

You will receive video recordings of classes, homework is attached to each lesson. You watch the lesson, complete the DZ and unsubscribe to your online trainer, who will give you access to the next lesson after checking the previous one.

Once a week (on Fridays), a Skype meeting with a trainer where you can get answers to your homework questions.
During the training, you also ask questions to the coordinator. If something is not clear to you, do not hesitate to "get" the coordinator, he was given to you for your result

  • WILL I HAVE FEEDBACK?

Yes, for each student we assign a personal coordinator who helps in the passage of training. The coordinator is a person to whom you can ask absolutely all questions about training and receive high-quality feedback.


  • WHAT RESULTS CAN I EXPECT FROM TRAINING?

We would recommend asking the question more correctly. What results can you expect from yourself in the training? Depends only on you. In our experience, on average, guys start earning from 20 to 24 thousand rubles already in the process of training or in the first weeks after.
This helps them fully cover their investment in training and start increasing their income. But there are those who in the training itself began to earn much more. It all depends on you.

  • IF I AM NOT TECHNICALLY STRONG, WILL I DO IT?

Undoubtedly. The strength of our proprietary learning model lies in its simplicity. According to the experience of our students, even those whose technical level was the weakest managed. We give detailed step-by-step lessons that will help you do everything quickly and easily. You can view them as many times as you need. According to the principle - looked, repeated - got the result. Therefore, you will succeed. To successfully complete the training, it is important for you at the very start: to be able to use email clients, search the Internet, know Microsoft Office (Word, Excel).

  • QUESTIONS WILL BE DIFFICULT? HOW LONG DO I NEED TO COMPLETE THEM?

The average person copes with them in 2-3 hours a day. If you are advanced in relation to the Internet - faster.

  • WHAT WILL HAPPEN IF I DON'T DO MY HOMEWORK?

We want to bring you to the result. Perhaps you yourself want this, right? It will be good if you earn the first 20,000 rubles on the Internet in the next 2 months, if you have never earned before, right? We can only do this when you act and do your homework. It benefits you in the first place.

  • WHAT RESULTS DO YOUR STUDENTS ACHIEVE ON AVERAGE?

The most modest result you can achieve:
1. a complete understanding of the principles of working through the Internet and the ability to provide yourself with money at any time. You will also have a clear plan for your professional growth in the future.
2. You will learn how to line up a queue of customers and create relationships with them correctly, which will greatly affect your wallet and work time.
3. You will have a ready-made portfolio with good works that you are not ashamed to show to the customer.
4. You will have at least one employer with whom you will continue to cooperate after training, and you will also get access to our database of verified employers.
But this is all - only the minimum of what you will do during the training. 75% of our students in the learning process find two or more employers with whom they continue to cooperate on an ongoing basis.

  • CAN I PAY FOR THE TRAINING IN INSTALLMENTS?

Yes, there is such an option too. To find out about the installment plan, we recommend that you sign up for an early list for training (use the green form). Wait for the call of the manager, he will select for you an individual installment option that will be most comfortable for you.

Large organizations and small companies use the Internet as the main platform for selling. With a competent approach to solving business problems, each product or service needs a landing page. Today, specialists in the development of a selling landing page are in demand and have a stable income.

What is Landing Page?

A one-page site that encourages visitors to take a quick action is called a Landing Page. In Russia, the first landing pages appeared in 2012. They told about the product and urged to buy.

A year later, the entire Russian segment of the Internet was full of one-pages and caused only irritation among potential buyers. Landing page predicted a quick death.

However, in 2015, landing pages appeared, when filling them, they first of all began to think about the client: what he wants and how the product or service will help solve his problem. A new round of popularity of the selling landing has begun.

What does the landing consist of?

The landing page is divided into two screens. The first is visible when opened, and the second, if you scroll down the page.

“Visual presentation is primary. The text is secondary,” says designer Andrey Nasonov.

People have no time to read, so when they open the site, they should immediately see a selling image and headline that encourage them to scroll down and read the text that closes the potential buyer’s objections and calls to take a certain action.

What is a landing page for?

Landing Page in the classic version is a selling page. It is needed for a detailed story about a product or service. After visiting the one-page site, a person must perform one of the actions - order or go to the main site, i.e. take a quick action.

Landing helps to solve many problems

Landing and website - what's the difference?

As a rule, a landing page is immutable, i.e. static page. It is created for the sole purpose of telling in detail about one product or service. The site is the content for everything that the company offers.

Marketing research shows that the conversion from a one-page site is much higher than from a site page with the same products.

What you need to know to create a Landing Page

A static page can be created in 2 hours, but the developer needs to complete the following steps:

  • define the target audience;
  • write a selling text;
  • think over the design;
  • lay out a landing page;
  • place on the domain.

In fact, if the Landing Page is the work of one person, then he must understand marketing, copywriting, design and programming. However, today there are platforms on which you can create a page for your tasks.

Platforms

Landing Page helps to solve important business problems. The popularity of landing pages is justified and the market reacts accordingly: there are many tools that make it easier to create a landing page. One of them is platforms.

No programming skills are required to work on the platform.

Constructors have a test period and extended functionality, for example, auto funnels. There are also filling tips.

What should be on the landing page: the right structure

A well-designed landing page encourages the visitor to take only one action with a single product or service. Landing structure:

  • Company `s logo;
  • selling title;
  • unique selling proposition;
  • a detailed description of the product or service;
  • Benefits;
  • contacts;
  • call to action form.

In addition to the main elements, additional information may be present - photos and videos, as well as customer reviews.

This is what the correct landing structure looks like

How to write text for a sales landing page

Text plays a key role in the buyer's decision making. A person skimming through the information, and if in the first 6 seconds she did not interest him, then he leaves the page. On the eTXT.ru content exchange, they told how to write a selling text:

  1. Incorrect headings and subheadings reduce the conversion to zero. They must be clear.
  2. Energetic and natural style of presentation creates mood and atmosphere on the page.
  3. The lyrics are inappropriate. From the first words, the reader should understand the purpose of the text.
  4. People only believe in facts – data about a product or company.

By keeping these important aspects of the text in mind, you can get the most benefit.

An example of a good landing

A good landing page does not sell a product, but talks about the benefits for the buyer when purchasing products. Conversion is the main indicator of landing page performance.

An example of a good landing

How to make a landing page on your own from scratch: a checklist for creating

There are many tools for creating a landing page. They allow you to create your own landing page for your needs. For this, shareware platforms are used. The most popular today are Tilda and WordPress.

On Tilda

A simple, intuitive interface and user-friendly control panel have made Tilda a popular designer. The checklist for creating a website consists of the following steps:

  • studying the list of templates;
  • building a page in the block library;
  • adding menu, logo, images, text;
  • domain connection.

A collection of key templates on Tilda is available to create one free site. With a monthly payment of 500 rubles. the full list of functions and the domain as a gift opens for the page. By paying 1000 rubles. per month, you can create 5 sites and export the source code.

“With Tilda, you can start quickly, but when you update the site, you get into a dead end,” notes Sergey Gavrilov, Site-Builders.ru editor.

How to create a landing page on Tilda is described here:

On WordPress

Most of the websites on the web are built on WordPress. Own information system (CMS) allows you to make changes on the site at any time.

Algorithm for creating a selling landing page:

  • download WordPress;
  • install plugins necessary to solve problems on the page;
  • choose a template;
  • place on hosting.

WordPress is distributed as a free engine. Most of the plugins are also freely available. You only pay for the domain and hosting.

How to create a Landing Page on WordPress is explained in this video:

Landing page development training: online courses

Despite the simplicity of working on the designers, in order to create a high-quality website, you will have to work hard. One-page development courses can make the task easier. Our editors analyzed the proposals and found out that the shortest course promises to tell the basic principles in 14 minutes, and in 90 minutes to become the owner of your own page.

A more in-depth study of the topic lasts a month. After completing the program, a certificate or certificate is issued. Basic knowledge:

  • basic principles of Landing Page;
  • familiarity with designers or one platform;
  • creating a site from scratch - from the stage of understanding the goal to layout;
  • training in Google Analytics and Yandex.Metrica.

The cost depends on the amount of information provided and ranges from 2200 to 11900 rubles.

Is it possible to study for free

There is a lot of free material on the Internet on creating selling pages. There are educational articles on the official websites of designers. You can learn about the stages of creation, functional elements and design principles.

Many teachers give basic knowledge for free in order to interest paid education. The video footage is freely available on YouTube.

After paid or self-study, you can make pages for personal use and earn money on landing pages.

How to make money on a landing page: vacancies

Companies with a wide range of products and services hire a landing page specialist. Main responsibilities:

  • development and improvement of existing sites;
  • work with the designer;
  • layout;
  • audit and analysis of landing pages.

A freelancer or a self-employed citizen carries out an independent search for customers. The specialist responds to the assigned tasks on freelance exchanges or advertises the provision of services.

When looking for a classic job or in negotiations with a client, resumes and portfolios play an important role.

How to write a resume

hh.ru experts look through a lot of resumes every day and give advice to applicants on how to write them correctly. The chances of getting an order or getting a job will increase if your resume:

  1. There is a photo and contacts.
  2. Desired salary indicated.
  3. Experience presented.
  4. Completed the "Education" column.
  5. Key skills are not forgotten, for example, on which designers a specialist can work.
  6. The “About me” section lists personal qualities that will help you in your work.

It will be a plus if you attach a portfolio with the most interesting work to your resume.

What income does landing page development bring?

The income of a landing page developer depends on the capabilities of a specialist. Working in a large company on a permanent basis, on average in Russia, you can earn 25,000 rubles. per month, follows from the analysis of recruiting agencies.

A one-time order on the freelance exchange costs from 1000 rubles. when creating a simple business card site and reaches 30,000 rubles. when creating and maintaining a landing page.

Creating a Landing Page is in demand and brings constant income to developers. Education is inexpensive, and basic knowledge can be obtained for free. The growing demand for a beautifully designed page with a product or service will not leave you without work.

Well: "Creation and promotion of Landing Page" . Interesting and useful material from a professional. Reviews are only positive. We recommend reading the material. There is no water, everything is explained in an accessible and understandable language and laid out on the shelves. Material sent Webwith comment:

Hello. I recommend watching the course. It will be especially helpful for beginners. The author is good, the goal is to educate, not to raise more money. The information is really useful, I recommend! Everything is accessible, understandable, without water. Personally, I liked it (even though I have such skills).

Material can be removed at the request of the copyright holder!

Course Description:

After completing this course, you will learn how to independently create a one-page website, place it on the Internet, set up advertising campaigns and sell goods or services on the Internet. This course is a practical guide that will help you learn how to create landing pages on your own and master useful tools and services.

Within the framework of the program "Creating and promoting a Landing Page" the following topics are analyzed in detail:

  • landing page layout: creation of various website blocks, order forms, quick links, design adaptation, fancybox connection;
  • client-side programming: database implementation, creation and connection of the engine, work with the order form, monitoring of advertising campaigns;
  • administrative panel programming: layout, authorization settings, output of statistical data, work with orders;
  • site placement on the Web: teaser, contextual, banner advertising, Yandex-Direct setup, domain and hosting registration.
  • Pleasant bonuses are also waiting for you: you will learn how to connect an online consultant, SMS notifications, automate the management of Yandex Direct.

Training program:

Section 1: Landing layout:

Lecture 1.1 Preparing for landing page layout
Lecture 1.2 Layout of the menu block
Lecture 1.3 Layout block site header
Lecture 1.4 Block layout our advantages
Lecture 1.5 Block layout workflow
Lecture 1.6 Block layout efficiency
Lecture 1.7 Portfolio block layout
Lecture 1.8 Block layout guarantee
Lecture 1.9 Layout of the site footer block
Lecture 1.10 Creating an order form
Lecture 1.11 Connecting fancybox
Lecture 1.12 Creating sitelinks
Lecture 1.13 Creating block animations
Lecture 1.14 Layout of the checkout page
Lecture 1.15 Design adaptation for different resolutions
Lecture 1.16 Cross-browser compatibility

Section 2: Programming the client side:

Lecture 2.1 Creating a site database
Lecture 2.2 Creating an engine
Lecture 2.3 Connecting the engine
Lecture 2.4 Processing the order form
Lecture 2.5 Tracking advertising campaigns
Lecture 2.6 Split testing

Section 3: Administration Panel Programming:

Lecture 3.1 Administrative panel layout
Lecture 3.2 Setting authorization
Lecture 3.3 Statistics output
Lecture 3.4 Displaying orders
Lecture 3.5 Adding orders
Lecture 3.6 Editing orders
Lecture 3.7 Deleting orders
Lecture 3.8 Formation of statistics
Lecture 3.9 Statistics of advertising companies

Section 4: Placing the site on the Internet:

Lecture 4.1 The procedure for placing a site on the Internet
Lecture 4.2 Domain registration
Lecture 4.3 Hosting Registration
Lecture 4.4 Installing a site on a hosting

Section 5: Website Promotion:

Lecture 5.1 Contest advertising in Yandex Direct
Lecture 5.2 Contextual advertising in google adwords
Lecture 5.3 Teaser advertising
Lecture 5.4 Banner advertising
Lecture 5.5 Advertising in social networks
Lecture 5.6 Active advertising
Lecture 5.7 Setting up Yandex Direct
Lecture 5.8 First sales and debriefing

Section 6: Bonuses:

Lecture 6.1 Connecting an online consultant
Lecture 6.2 Connecting SMS notifications
Lecture 6.3 Automate the management of Yandex Direct

Learning is light, and it is better to learn in practice and by living illustrative examples. This review contains the best foreign landing pages on educational topics. From them there will be something to learn and something to learn not only for beginners in Internet marketing, but also for experienced professionals. Many of the selected one-pagers are winners of specialized online publications and ratings dedicated to web design and website development.

1. Only ladies in the code

The landing page below is an illustrated annual report for the Canadian educational project "Ladies Learning Code".

A very long one-page, completely atypical for the Western European and American market. Made with a lot of love, in a trendy flat style, with parallax effects, lots of SVG images, CSS animations, various infographics and interactive elements.

What this site has to offer:

  • good modern design, juicy, with a beautiful nostalgic font for headings;
  • the first spread depicts all members of the project team in the form of so-called "paper dolls" that react to mouse movements;
  • navigation is simplified by anchor links in the floating header of the site;
  • main target , clearly visible when scrolling;
  • well-chosen and beautifully designed illustrative material;
  • there is a built-in video presentation;
  • All reviews with photos are real and belong to real people;
  • working examples of cases are posted - sites of 11-12 year old students;
  • a large number of visual infographics;
  • buttons for downloading individual charts and the entire annual report;
  • a simple open subscription form at the end of the site.

A large interactive SVG map showing the growth of the project over the past 5 years deserves special attention. This landing page is a great example of the selection, design, and placement of elements on the page.

2. Font terminology

Informational training landing page about typographic terminology. If you are a complete zero in typography - you are here:

This landing page is a good example of how you can close a large question on one screen. The site header itself is an animated interactive element, parts of which reveal additional information. Simple, clear and tasteful.

Virtuoso use and SVG-images. In the upper right corner there are links for embedding the page code in a third-party site and sharing it on social networks.

3. Contribution to a brighter future

Non-commercial landing page for #ForTheBright Greek campaign.

Good selection of illustrative material and contrasting colors. It is very easy for the visitor to complete the targeted action with a floating CTA button that changes colors on scroll to remain highly visible. A videophone was used for the first spread. Under the headings there is a button with , which will be re-placed in the middle of the page. Scrolling is simple and convenient, there is a compact navigation menu with social media buttons.

Much has been done to make the visitor engagement process more enjoyable:

  1. The Magnific popup jQuery plugin was used to start the video faster.
  2. The collected donations indicator was created using CSS3 - a gradient background in a test tube shows the current progress.
  3. Clicking on the target button starts a smooth animation of the appearance of a closed long form with a choice of ready-made options.

At the very end of the page is a humble thank you for visiting. A trifle, but nice.

4. Private guitar lessons

A personal one-pager for Benjamin Brooks, a guitar teacher from Bristol.

A wonderfully simple 3-screen landing page that promotes individual training courses, in the studio or remotely. For the visual design, the work of professional artist and illustrator Emily Holmes was used - that's why the site looks so original. There is a feeling that he has a soul and his own "character".

The real test was the implementation of a good and indexing, given the small amount of text and the desire to leave the original art intact. Look how wonderful it turned out! With what grace all elements react to changing the size of the browser window, and with what smoothness the page responds to user actions.

To promote such services, there is a lack of a video demonstrating the game of the master, the success of his students, or other evidence. However, it is impossible to deny the magnificent work done on the landing page.

5. Dennis will teach you design

A landing page to promote the consulting services of Ohio-based professional web designer Dennis Field.

A simple and responsive landing page in a neutral color scheme that creates a certain feeling towards the owner. “My goal was to create a simple website that focuses on one thing. To help others reach their goals,” Dennis writes. A clearly visible button leading to the main target action is located on the first spread, in the header and at the very end of the page.

A good selection of triggers with evidence - detailed reviews, examples of work, mentions in authoritative publications, the ability to download a book. To get a book, you will have to subscribe, and a large contrasting pop-up is also used for this.

Of the minuses, one can name a large amount of text and non-interactivity of the portfolio.

6. Professional review of Behance profiles in Manchester

A landing page promoting the already past Behance educational event together with Creative Spark "The Cream of Manchester".

Very well optimized, fast loading landing page with responsive design. Due to large fonts, simple colors and vertical arrangement of elements, the site is very convenient for viewing on any mobile device or PC.

The site is simple and easy to use. For ease of viewing
there are large anchor arrows at the bottom of the screens and navigation links in the site header. A separate "chip", the so-called "Easter egg" of the page, was a mini-game of ping-pong hidden on it. Such interactive elements and gamification are always good for conversions.

7. Malaysian brain training

Landing page for a company offering a set of personal brain training courses.

The selection of images for the large slider on the first spread emphasizes the all-age coverage of the company's services. A rich palette of juicy and soft colors is used for the flat style design, giving the page a slightly playful and friendly tone. There is a lot of text on the site, but its amount is justified, since we are talking about innovation. A lot of work has been done on the copyright: the texts contain many calls to action, and they are you-oriented. This, instead of emphasizing the "coolness" of the company, the benefits and advantages that the client will receive if he works with it.

Navigation links, news and an open contact form are placed at the end of the page. Unfortunately the video is not working for some reason. In the lower right corner there is a floating anchor button for quick return to the first screen.

8. Interactive 3D brain map

A stunning interactive and informative landing page with animated loading to promote 84 Open Colleges Accelerated Learning Strategies.

Unprecedented quality unique landing page for one and a half spread. Allows you to scroll in a horizontal plane 3D models of the cerebral cortex and limbic system. There is also a diagram of the device of the neuron. Multi-colored hotspots on the models color their respective parts and reveal tons of interesting information packed into small subsections.

All the huge work with infographics is done with one goal - to get your email address. This is served by an anchor target button leading to a simple open form at the very bottom of the screen. On the sides of the page are buttons for social networks and navigation. Great site!

9. 26 diamonds

A landing page announcing the release of a new educational app for Apple.

Stylish and concise modern one-pager. On the first spread, in addition to the logo with a descriptor, headings and an open capture form, there are two links: to a blog and to a closed feedback form.

Illustrative material is well chosen, “live” photos are used together with flat design elements. At the end of the page, the simple open form of the grip from the first spread is repeated. It was increased in size, changed the call to action in the title, added a field for entering a name and a checkbox for those wishing to participate in beta testing.

conclusions

This article contains 9 different foreign landing pages on educational topics, which are good illustrations of successful, effective methods and solutions for user interaction.

For RuNet, commercial one-pagers are more common, especially for the sale of services and courses in driving, learning English, etc. In the West, in this segment, there are more representatives of non-profit and informational landings. They are aimed at virality, eliminating the lack of knowledge in any field and collecting contact information. We hope you learned something useful for yourself in each of them and were inspired to create your own creative one-pager!

Need a unique landing page design? Then or to create your own landing page.

Well:"Learning Landing Page". Material from the category " EXCLUSIVE"! The material is great! Suitable for anyone who is already engaged in design or wants to start doing it. The presentation of the material is very high quality, the author is a professional in his field. Submitted by WebPro with comment: « Friends, comrades, as promised - another good design course! Although the course is from 2015, it remains one of the best! If the comments are adequate, I will send more. Description below. Good luck with your study!» Material can be removed at the request of the copyright holder! Evaluate

Course Description:

  • Make to order and receive stable income from anywhere in the world
  • Do for your projects, without the huge cost of testing business ideas
  • Step-by-step client search system, sales technique and a ready-made portfolio

Even if you don't know how draw, compile, typeset, sell, look for clients and have no sense of style and taste - we will teach. The format of ready-made video lessons will allow watch recordings at your convenience in a convenient location from your computer or laptop. Thanks to the special structure of training, you will learn how to typeset simple LP already. after 6-7 hours of training.

2 business concept lessons + 2 super bonuses!

Misha and Lenya will talk about how and to whom to sell your services in bulk, how to close 10 out of 10 clients and how to make clients come back to you again and again and recommend you to all their friends and acquaintances!

4 lessons for design

We learn the rules of composition, color combinations, work in Photoshop like gods (we create icons, unique graphics and learn how to make them sell)

4 lessons for layout

We study competent layout, learn how to solve inventive problems in the process, create our first, elementary adaptive landing page. You get your personal framework, a set of widgets and effects with a total cost of 20 k.

1 lesson of sales and additional materials!

Upon completion, you will have your own noble, adaptive landing page for the selected project.

The link to download this material is available only to registered users of the site. Registration on the site is free and does not take much time. If you already have an account, you can log in.

The material is provided for informational purposes only!

SPEND YOUR TIME IN QUARANTINE FOR YOURSELF! Access to a huge database of information products (more than 200,000 materials), access to a closed Torrent tracker with EXCLUSIVE information, access to a resource with foreign materials and much more for only 490 rubles/forever! Master new and trendy professions with OPENSSOURCE! The promotion will last until March 31!