The whole principle of work is built on convenient communication (communication) with users. It can be done in the following ways:
If this is a regular user, then as a rule, he creates a profile page and configures it. Then he looks for his friends, communicates with them, follows their news.
This user can post various information on his page (photos, videos, texts, and so on). At the same time, his friends will always be aware of the news. That is, if your friend posts a video about his vacation, then you will know about it.
You can also join various communities of interest and communicate with like-minded people there.
As a rule, separate groups and communities are created for this. In them, companies provide users with their offers. For example, discounts, contests, expert content, and so on.
Social networks have become so convenient in communication that businesses have begun to additionally use them as a platform for working with clients. For example, answer user questions. Give some recommendations to your target audience and so on.
The first social network actually emerged in 1999. It was Live Journal livejournal). And at first it looked more like a blog platform than a network. It was invented in the USA. But then the Russian company Klimenko ( President's Internet Adviser) bought this project.
In the future, this platform began to add elements of communication. If earlier it was only possible to publish text there, then useful features appeared. For example, following another person, comments, and so on.
Thanks to all these features, Live Journal has become a social network.
In general, speaking about the history of the emergence of social networks, many projects have appeared recently. However, most of them have not received much recognition from users. Therefore, here we will consider only the most popular sites.
After Live Journal, Twitter became popular. It has become a good replacement for livejournal. After all, there were big posts in LiveJournal at that time.
But the problem is that only a small percentage of people can write such large poems. As a result, people cannot interact with themselves through their content. They can only interact in comments.
Twitter, on the other hand, made it possible for all people to write small notes of 140 characters in order to outline their thoughts. This feature has made Twitter a popular LiveJournal replacement.
Also, do not forget that most people are lazy creatures. Not everyone likes to read huge posts. As a rule, most prefer to read small notes.
Twitter itself appeared in 2006 and began to rapidly gain momentum.
After Twitter, Facebook came to replace it, as it provided the opportunity to create direct and more understandable communication. In addition to the fact that you can post content, you can also quickly interact with people there. For example, chat with them.
At that time, Twitter did not have such an option in private messages. Therefore, due to this, the FB was promoted very quickly.
Initially, since 2004, Facebook was available only to students of various universities. But since 2006, this network has become available worldwide. In 2008, it became the most popular social network.
Facebook was followed by Instagram in 2011. He became famous for the content in the photo format.
But then I just wanted to look at the pictures. It was no longer important text support. People just wanted to flip through the photos. Instagram gave them that opportunity.
Then Instagram came to replace snapchat. It used actual photo content, which becomes unavailable after 24 hours. This, by the way, later became available on Instagram.
But why did it become so popular then? And it became popular because people needed only relevant content in real time.
For example, to write news, a journalist will need time to prepare the material. Come to the place of the event, find out everything and so on.
But with the advent of the chance to publish relevant content, we have the opportunity to post material on the go and in real time.
For example, if a car catches fire on my street now, I can immediately shoot a video and put it on the Internet. As a result, users will be able to get up-to-date information as quickly as possible.
But apart from the fact that Snapchat could get up-to-date information, there was no way to edit it clearly. You could add some filters. But it was impossible to change it harshly, like on Instagram, then.
However, after the addition of pirated music and videos, VK began to take off at an incredible speed. This gave a big leap forward. As a result, in Russia it has become much more popular than Facebook.
Instagram- this is the next leader, which is also popular in Runet. Thanks to the ability to rummage through posts, this project began to gain popularity.
Facebook is the third most popular project in Runet. However, for the whole world, it was a cool social network. With us, he moved to another plan after Vkontakte appeared.
Well, the last popular social project in Runet is classmates. In fact, they have nothing unique. It's just that the network itself is developing through search and communication with classmates. It was created in 2006.
Here I have listed only the most popular social networks. Of course, there were many more. However, many of them are already closed. And besides, you can’t consider all projects here. Yes, this is nothing.
And despite the fact that we feel like we have been cooking in this topic for a long time, to the social. networks in the form in which they are now, we came not so long ago.
The second point is that every year these projects replace more and more familiar services from life. Usually this:
The third point is that most large and small businesses are already using social media. We can assume that the business itself will force ordinary users use these resources. For example, follow the news in the group.
That's all!
Before delving into the history of social networks, we first find out where the very concept of “social networks” came from. And so, the word "social" comes from the word "Socium", which means a structured society, that is, the union of social objects, which are groups of people and people themselves. It follows from this that social networks make it possible to build relationships between these objects on the Internet.
The history of social networks takes its beginning in the seventies of the twentieth century. And in the first ways social. communication on the Internet have become: network conferences that allow you to save the history of communication; Email, which makes it possible through computer networks to exchange textual information and communication - online, that is, people could communicate in real time. Recall that thanks to the creation of the IRC protocol in the late eighties of the last century, it provided people with the opportunity to exchange information freely. It was the IRC protocol that laid the foundation for the modern concept of "Chat".
Thus, we can safely say that the history of social networks has its origin. Then came a new stage in the development and emergence of new technologies, the principles of social. communication on the Internet. And all this led to the emergence of blogs, guest books and forums.
And so, the real revolutionary breakthrough was made by the American project "Classmates.com", subsequently, the famous and well-known portal "Odnoklassniki" became the Runet analogue. And this event happened in 1995. Since then, the history of social networks has overcome a new frontier and moved to a new qualitative level.
In 2003, there was a real boom, and all thanks to the emergence of such popular Internet projects among users as Facebook.com and MySpace.com. From that moment on, social networks have become an integral attribute of the life of every person, one way or another connected with the World Wide Web.
Absolutely all users, except for simple communication with interesting people, got the opportunity to exchange various media information with each other, and these are photo files, video files, audio files. In addition to all that has just been said, for the use of social. networks for promoting goods, services, Internet resources - new horizons have opened up.
And now some statistics, today the leading social. networks of the Western Internet were popular and remain as such: the well-known Facebook portal (more than seven hundred and fifty million users visit it per day), followed by the Twitter portal (to the portal search engines are treated very favorably, which made it unusually popular among webmasters), and in third place is the international My Space service, which is well-known among musicians and other representatives of the arts.
What can be said about the Russian-speaking segment of the Internet, here, probably, every second user will say that the VKontakte portal dominates, then Odnoklassniki, which lost some of their popularity with the advent of the first portal. Well, the third position is occupied by the well-known "My World", created on the basis of the Mail.ru portal.
With the development of technology Web 2.0 social networks have gained a tangible basis in the form of portals and web services. So, if you find a complete stranger on one of these sites, you can see the chain of intermediate acquaintances through which you are connected with him.
The emergence of social networks was a consequence of the development and spread of the Internet itself. According to statistics, about 50% of the population of our planet are in some kind of social network, and some even in several at once. The data about their youth speaks best of all about their popularity: 96% of young people communicate in social networks.
In principle, the birth of social networks began almost with the birth of the Internet itself in 1969 year. Social networks began their victorious march on the Internet in 1995 year from the American portal Classmates.com (“Odnoklassniki.ru” is its Russian counterpart). The project turned out to be very successful, which in the next few years provoked the emergence of more than a dozen similar services. But 2003-2004 is considered to be the official start of the social media boom when LinkedIn, MySpace and Facebook were launched.
And if LinkedIn was created with the aim of establishing/maintaining business contacts, then the owners of MySpace and Facebook relied primarily on satisfying the human need for self-expression. Indeed, in accordance with Maslow's pyramid, it is self-expression that is the highest human need, ahead of even recognition and communication. Social networks have become a kind of Internet haven, where everyone can find a technical and social basis for creating their virtual "I". At the same time, each user got the opportunity not only to communicate and create, but also to share the fruits of their creativity with a multi-million audience of a particular social network.
first- these are social networks of the mid-90s, pioneers with the simplest functionality;
secondis the creation of social networks with wider functionality for basic interaction (from 2000 to the present day), and the last
thirdpart is social networks that solve specific problems: search for employees (business networks), games (gaming networks), information search (content networks), etc. According to this theory, we are now gradually moving from the second stage to the third.
background
Classmates.com
so 
, various researchers suggest considering the very first
socially o-network resource network Classmates.com, created by Randy Conrads in 1995. The site provided users with the opportunity to reconnect with former classmates, classmates, colleagues,
friends. The network operates to this day and has more than 50 million users in the US and Canada. In addition, its services are available to residents of Sweden, Germany, Austria and France. But for quite a long time, this social portal did not support the functions of creating personal profiles and adding friends. That is, the user could only be connected to his educational institution and provide him with a list of students who studied at this institution.
SixDegrees.com
based on the theory of six handshakes
Some researchers consider it the first full-fledged social network, not Classmates, but the SixDegrees.com project, launched in 1997. At the time, many web services offered features such as
creating a personal page or a list of friends, but separately. SixDegrees.com was the first social networking service to combine these features, and over time (in 1998) added a new one, such as searching through friends pages.
This project was closest to modern social networks, however, in 2001 the SixDegrees.com portal ceased to exist. The founder of the network, Andrew Weinreich, explained this by saying that the service was simply ahead of its time. In 2000, less than half of US residents had Internet access. In other words, registered users did not have enough friends and acquaintances with Internet access to make communication on this site even interesting.
First of all, attention should be paid to the mechanism of formation of social ties and the type of information dissemination. There are three key points that directly affect the classification of the social world. So, for example, for a traditional first-generation service of the “Web 2.0” era, they have the following features:
1 - Users find those people they know in real life and decide whether it is interesting to communicate with them or not.
2 - Users find the information they are interested in on their own.
3 - Information is distributed virally, as public messages. No choice of target audience for a specific information flow .
LiveJournal.comFirst blog hosting
In 1999, an American student-programmer opened a service
livejournal.com. There you could create a fairly detailed profile. Soon service
provided the ability to add contacts (friends). Livejournal became the first
mass hosting of blogs ( electronic diaries) and the first Western social
service that has become popular in Russia. By the number of Russian users are
in second place after the US.
In 2000, the Swedish Lunar Storm, in 2001 - Korean Cyworld.
Ryze.com
Network for businessmen
Social networks of the second wave.
myspace.com
Third generation networks
In 2004, Mark Zuckerberg (a student at Harvard) launched the Facebook portal, which today is the largest social network.Yu. But initially, registration was only available to Harvard students. Gradually, students from other universities gained access to Facebook, and then schoolchildren. By 2008, Facebook took the palm from MySpace and became the world's largest social network, the service of which is available in 40 languages. And its founder became the youngest billionaire that year.
FB is a model of the old social platform, which today is struggling to cope with the task before it and does not meet the requirements of modernity at all. This giant keeps afloat only due to its authority, which is facilitated by a number of very important factors.
Twitter
r
American programmer Jack Dorsey launched the Twitter project in 2006, which has developed most dynamically among new social networking projects. The service is compared with regular blog hosting, but the specifics of working with it, the form of the service, and the style of messages are somewhat different than in blogs. In 2008, during the Mumbai bombing, Twitter was evidence that the evolution of social media has led to the emergence of new ways of knowing the media.
Vcontact - the leader in the CIS
Odnoklassniki.ru
When did social networks likeFacebook, VKontakte andTwitter, our world is divided into online and offline. With their help, we can communicate with each other, even being on different continents, listen to music, read books, look at photographs and much more. Social networks have greatly simplified our lives and tightly tied to them. Read more about their emergence and development in our article.
A social network is a social structure consisting of a group of nodes, which are social objects (people or organizations), and the connections between them (social relationships). 
With the advent of the Internet (1969), the scientific concept of James Barnes began to gain popularity. This led to the development of social networks on the world wide web.
The emergence of modern blogs, social networks and the Internet was foreseen by the Russian writer and philosopher Vladimir Fedorovich Odoevsky back in 1835. At that time, he finished writing his utopian novel “Year 4338”. The world described by the author is in some way reminiscent of the 21st century: “... magnetic telegraphs are arranged between familiar houses, through which people living at a distance talk to each other.” Odoevsky also talks about “home newspapers” that are published “in many houses, especially between those who have great acquaintances; they replace ordinary correspondence ... The duty to publish such a magazine once a week or daily is assigned in every house to the table butler. This is done very simply: each time, having received an order from the owners, he writes down everything that was said to him, then he takes the required number of copies into the camera obscura and sends them to his acquaintances. This newspaper usually contains a notice about the health or illness of the owners and other household news.
It is worth noting that Vladimir Fedorovich is not far from reality. However, then, of course, he could not know about social networks, blogs and the Internet.
17 years later, in 1988, Finnish scientist Jarko Oikarinen invented the IRC protocol - relayed Internet chat - and software for its implementation. Now it became possible to communicate with each other in real time.
Then the American Randy Konrads created Classmates.com - the first social network in the modern sense. In it, registered users get access to the catalog of graduates of various educational institutions. Thus, anyone can find classmates or classmates. It is worth noting that Classmates.com immediately turned out to be very popular. By the way, its popularity does not fall even today - more than 50 million people use the social network. Interestingly, Odnoklassniki is the Russian equivalent of Classmates.com. They currently have over 290 million registered users.
In this part of the article, we will tell you, dear readers, about the history of the most popular social networks in Russia and the world - Facebook, VKontakte, Twitter and Instagram.
Facebook Inc. was founded on February 4, 2004 by four students who studied at Harvard University: Mark Zuckerberg, Eduardo Saverin, Dustin Moskowitz and Chris Hughes. At the same time, a website of the same name appeared. It was originally only available to Harvard students. A little later, registration was opened for Boston universities, and then for all Americans with an email address in the .edu domain. Beginning in September 2006, Facebook became available to all Internet users aged 16 and over. Today it is one of the five most visited websites in the world. Not surprisingly, the monthly audience of the network is 1.968 billion people.
On October 10, 2006, an analogue of Facebook appears in Russia - the social network VKontakte. Its creator is Pavel Durov. The site is available in many languages, but its main audience is Russian-speaking users.
It is worth noting that initially the resource was intended for students and graduates of Russian universities, after a while, it began to position itself as a "modern, fast and aesthetic way to communicate online." According to SimilarWeb data for December 2017, VKontakte ranks 11th in the ranking of the most popular sites in the world. By the way, more than 410 million users are registered in this social network today.
“They were uploading and sharing photos like crazy,” Systrom notes. In this regard, together with a colleague, he decides to get rid of all the functions, leaving only the photo display.
The move worked, and Burbn, or rather, Instagram has already gained unprecedented popularity.
Today, the app is ranked 17th on the SimilarWeb list and has over 200 million active subscribers who have downloaded over 16 billion different pictures and videos.
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