Tired of running around the shops looking for the best product? Your colleague's birthday is coming soon, but you don't have time to choose a gift? There is a way out, you need to download Yandex Market on Android, and choose products even while sitting in the office, while driving to work or expecting a child from workouts. You can install the utility on your phone or tablet from our website or from the Play Store absolutely free.
Installing the utility does not take much time. After the application appears on your device, you will forget how it is to go shopping, spend a lot of time on the road and meet crowds of people at the checkout during promotions and various sales. All goods can be ordered directly from Yandex.Market, and thanks to the courier service, you will not have to leave your home to pick up your purchase.
All Yandex.Market products are provided from the stores' official website. If you wish, you can see customer reviews or ask for a description of the selected product from online consultant... In addition, moving around the main screen of the program, you can read articles on the most frequent questions.
In order to synchronize orders or write a review of purchased products, there are two authorization methods. The first way is to register a new Yandex account, for this you will need to enter your personal data and a mobile phone number. The second way is to log in using any social network in which you have already created an account.
For a more convenient search for goods in the utility, a catalog has been created in which all products are divided into categories. To go to the list, you need to click on the three vertical stripes, which are in the upper left corner of the display, in the window that opens, click on the word "catalogs".
Travel luggage - here you can find various suitcases, backpacks, travel bags, allergy and disinfection products, plasters, board games, navigators, cameras, combs. Beach Vacation - this tab provides a selection of towels, after-sun creams, inflatable toys, and other items that you will need while swimming. Women's summer clothes - all categories of things and shoes that a woman may need in the summer are collected here. Playground - You can find sandbox sets, kids balls and skipping ropes, soap bubbles and even quadcopters.
Phones - by clicking on the link, you can select not only the phone, but all the accessories that the user needs. TVs - by clicking on the link, you can choose not only a TV, but also read expert advice on the choice of technology. Portable Speakers - Provides a variety of speaker options. In addition to the categories described in the Market, you can also find things for the home and garden, household appliances, baby products and much more.
After moving to one of the categories, it is possible to change the sorting:
Having chosen the product you like, to view its characteristics and reviews, just click once on the thumbnail image of the product. After that, a page with a full description will be automatically opened. To proceed to the purchase, you need to add the selected item to the cart. Then go to the cart and click on the "place an order" button. In the window that opens, select a method of payment and delivery, enter payment information and transfer the amount to the store's account.
In the application settings, you can turn off notifications, and hide the image of things to save traffic. By putting the birdie on adult content, the online store will open up another category of products for people over the age of 18.
Advantages:
The disadvantage of the utility is that the delivery of goods is carried out only in large regions of Russia.
Advertising on Yandex.Market is becoming a reason for heated discussions among entrepreneurs. Recently, the largest aggregator of online stores on the Runet has changed the rules, and this is causing a wave of discontent. Where do they come from and is it worth spending time and money on registration in Yandex.Market? We'll talk about this below.
Yandex.Market is a single platform on which online stores place their products. Outwardly, it resembles one large online store - with sections, a showcase and even a basket - since recently, goods can be bought directly on Yandex.Market, without going to the seller's website.
Today, Yandex.Market has more than 100,000 registered stores that sell electronics, clothing and footwear, toys, auto accessories, pet products and much more. You can sell everything there - as long as the product does not contradict the legislation of the Russian Federation and the price list for Yandex.Market is drawn up according to the rules.
But in reality, everything is not so rosy and unambiguous. Opinions about Ya.Market are different, many are contradictory and extremely negative. We will list the pros and cons of working with the site, which will not be written about on the official website. And you yourself draw your own conclusions whether to consider working with Yandex.Market as a channel for promoting your store.
As you can see, the disadvantages of Yandex.Market services are serious. Of course, you can use the system, but you should not consider it as the main source of customers. If half of your customers are from Yandex.Market, you should reconsider your promotion strategy. If you are considering Yandex.Market for an entry-level store, then it is worth giving it a try. How and what to do for this - we will describe below.
To prevent your store from being “wrapped up” at the very first check, make sure that it has everything that Yandex.Market rules require:
The price list is needed for unloading the goods that you want to sell there on Ya. Market. If there are few of them, then you can create a price list manually. But most often, store owners provide a full assortment on the Market and they need automatic unloading. It can be done by preparing a price list in one of three formats - YML (Yandex Market Language), CSV or XLS. Read more about how to unload goods and draw up a price list.
The Shopconstructor management system has the ability to create a YML file with a base of goods. This is the most convenient option, Yandex.Market believes that it has the most features.
YML file creation form on Shopconstructor
Take the time to prepare the correct price list. If there are errors in it, you will not be able to add your store to Yandex.Market until you fix them. If the file is not filled in enough detail, then the store will occupy low positions in the rating, it will not always be shown in the search and it will be seen by fewer people.
Here are some elements from the YML file that are required to upload products to Yandex.Market:
param - product characteristics, for example, color, size, weight, equipment. Fill in this property, and right on the Yandex.Market page, the user will have access to the product in different colors, types, and so on.
delivery-options - this element displays conditions - terms in business days and cost.
sales_notes - used to specify the minimum order amount, the need for prepayment, as well as promotions and sales, if you have them in the store.
price - the current price of the product, a required parameter.
oldprice - the old price for the product, which must be lower than the new one, optional parameter.
country_of_origin is an optional but desirable element that specifies the country of origin of the product.
category - an attribute that is required for the correct distribution of the product into categories. If the products are distributed correctly, then they will be easily found by keywords and viewed more often.
There is no universal instruction on how to add products to Yandex.Market, because different products have different characteristics and features. But the official website has recommendations for different groups of goods.
To start registration, follow the link. You will be prompted to fill out the following form:
Check the box next to “Online Store” if your products can be bought online. "Online retail store" - for those who use the site as a showcase and sell goods only in retail outlets.
The name and phone number of the store owner must be real - if the Yandex.Market administration has questions to the owner, it will need authentic data.
After that, you will be redirected to the next page for registering a new store on Yandex.Market. There you will need to download the price list or provide a link from where the Yandex robot can download it. The automatic check of the price list occurs immediately and if there are errors in it, the system will inform you about it.
So, you have filled in all the fields and made the correct price list. Congratulations - just a little bit is left, and you can sell your products on Yandex.Market. The final touch is to adjust the placement parameters.
Please be careful when filling out these fields. This is especially true of your points of sale - indicate the real addresses, phone numbers and working hours of each of them, because Yandex.Market employees will call and check. If the point of sale does not pass the test, it will be removed from the list.
Learn more about how to add a store to Yandex.Market and how to set it up on the original site.
Registration on Yandex.Market itself is free of charge. You need to pay for the results - for clicks to your website or for orders that were made using the “Order on the Market” program.
The minimum cost per click in Yandex.Market is 3 rubles. It can increase with the growth of rates. You can set the rates yourself (indicate in the price list or in your personal account) or use special services for managing rates on Yandex.Market, for example PriceLabs. The size of the bid affects the position of the store in the Yandex.Market rating. But here, as in contextual advertising, not everything depends on the amount of bids. The positions are also influenced by customer reviews, the thoroughness of filling in the price list and other factors.
For the store to be displayed, you must have money in your account. The minimum top-up amount is $ 10. Payment for clicks is charged once a day
If you choose this payment method, the cost of listing on Yandex.Market will also be free. You will pay if:
The buyer will place an order through Ya.Market, that is, add the goods to the basket
The generated order will go to your Yandex.Market partner interface or to the store's administrative panel for processing.
The minimum commission for an order is 2% of the value of the goods. The fee is charged after the order is assigned the status “Sent for delivery”.
Note! If the buyer does not take the order or cancels it, Yandex will not return the commission to you. The service employees motivate this by the fact that buyers need to be weaned from postpay and encouraged to pay for the order immediately, online.
All products that you uploaded to Yandex.Market are sorted into categories and compete with products from other stores. The position of products in the rating is influenced by many factors:
Availability of products with discounts.
Customer reviews, which also affect the rating on Yandex.Market. But use only real reviews - for a cheat, the administration can turn off your store.
The training program - Classifier is responsible for sorting goods into categories. As in search engine optimization, no one knows the exact algorithm of its work. Therefore, all that can be advised in order to increase the rating of a store on Yandex.Market is to improve offers and make them more attractive to customers.
Here we will list typical mistakes due to which adding a store to Yandex.Market does not occur or becomes ineffective.
For many novice entrepreneurs, registration on Yandex.Market is a wide range of opportunities and a path to the wallets of thousands of customers. For those who have more or less got used to the vastness of online commerce, these are restrictions, strict rules and the constant expectation that your store will be turned off for some subjective reasons.
If you decide to register on Yandex.Market, we wish you patience. This is not the easiest way to advance, you do not need to make it the main one and pin high hopes. After all, you’ve started your own business because you don’t like someone’s control. So why make your brainchild too dependent on a third-party service?
Good luck and high sales!
In this article, we will look at how to load information about products from your store into the Yandex.Market price aggregator.
In order for products from your store to be displayed on Yandex.Market pages, you need to complete only 4 simple steps:
Attention!
Registration under domain mail is not supported. The mail must be registered on Yandex and end with @ yandex.ru.
Registering a store in the Yandex.Market service
To place a store on Yandex.Market, you will need an account (email address) on Yandex, from which the store has not been previously placed on Yandex.Market. Log in with this account and go to the store registration.
Picture 1.
When registering a store, you will need to choose a legal form. Be careful! Placement of a store on behalf of an individual is not possible.
Required data for registering a store:
This information is required to comply with advertising law requirements.
AdvantShop allows you to upload products to Yandex.Market from your store automatically on a schedule, if necessary.
Go to the administration panel, the "Sales channels" menu item and click on the "+", in the pop-up window select "Yandex.market" (Fig. 2).
Figure 2.
On the page that opens, if there is no unloading, create (Fig. 3), or select an existing one. Further, in the “Product selection” tab, you can choose which categories / subcategories of goods to upload to Yandex.Market - all at once or only selected ones (Fig. 4, 5).
Figure 3.
Figure 4.
Figure 5.
Pay attention to the "Upload Options" tab. In it, you must specify the basic and additional settings for your unloading of goods on Yandex.Market.
Basic settings, without specifying which it is impossible to unload:
Save your settings (fig. 6).
Figure 6.
When all the upload settings have been checked and all the required product categories are checked, click the "Export" button. The process of exporting the goods you need to the price list for placement in the Yandex.Market system will be launched. At the end of the download, you will be provided with a link to the price list, which can be downloaded to your computer or opened in a browser using the link (the link to the price list is indicated in the download settings). This is the price list file - information about all products in one file (Fig. 7).
Figure 7.
Figure 8.
In your Yandex.Market account, you can not only provide a link to the price list, but also download this price list from your computer. However, we recommend that you specify the link to the file, since when you configure automatic update of a file on a schedule (on the store side), it can be updated in Yandex.Market only by clicking the link.
Store settings on the Yandex.Market side
Store settings on the side of the Yandex.Market service can be made according to the following instructions:
Customization.
Basically, these settings are reduced to specifying additional information about your store, terms and conditions of delivery, etc.
Yandex.Market payment
Placement of goods from your store on Yandex.Market pages is paid according to the principle of contextual advertising - you pay only for a click on a product (that is, for a transition to your site). You set the cost per click yourself - the higher the bid, the higher your offer will be shown in the list of similar products. The minimum cost of one click starts from 30 kopecks.
Tips for placing on Yandex.Market
Download the checklist for launching the store
Works
Yandex Market- a service for comparing the characteristics of goods and their prices. Created on November 30, 2000 and serviced by Yandex. Internet users have access to detailed descriptions of product characteristics, selection of products by parameters and quick selection using artificial intelligence Guru and ready-made recipes, comparison of models and prices, customer reviews of products and stores.
More than 11,000 stores supply Yandex.Market with up-to-date information on the availability of goods and prices for them (as of November 10, 2012, 46,298,941 offers, divided into 23 categories from 11,153 stores). The daily audience is more than 1.2 million people, the monthly audience is more than 12 million people throughout Russia.
As of November 2008, the most popular thematic sections of Yandex.Market were electronics, photos, computers, telephones, household appliances, and books. The biggest demand is for cell phones, cameras, laptops, refrigerators and washing machines. It should be noted that there is also a seasonal demand, for example, in spring and autumn they are actively looking for tires and rims, air conditioners.
In the spring of 2000, Dmitry Zavalishin, Evgenia Zavalishina and Ilya Polozhintsev came to Yandex with the idea of creating a service for customers that would allow them to quickly and easily select the desired product.
On October 16, 2000, Yandex.Guru was launched, which implements the idea of choosing goods based on their consumer properties. At the start, several categories were made: digital cameras, car radios and cell phones. In parallel, work was underway to create the Yandex.Tovary service - a universal search and reference service. The service opened on November 30, 2000. Guru and Goods, two closely related services, have implemented the basic functions and business model of the future Yandex.Market. This date is considered the day of his birth.
In 2002, the Podberi.ru project was bought, which helped to significantly increase the number of categories with catalogs, and therefore better select products for these market sectors, and it was decided to combine the three services into a single platform for buyers and sellers. In early December 2002, the merger ended with the opening of Yandex.Market.
Thus, the development of Yandex.Market lasted almost three years before the first launch; by the time Yandex.Market was launched, about 160 stores were directly connected.
In February 2009, the Yandex.Market service was expanded with the Store Visitor History service. Now authorized users of the product catalog were able to use the history of previously viewed offers, as well as rate the online store in which they made an order. Such a service can be very useful, for example, if a user wants to find a previously selected product that he forgot to add to the cart, or if he wants to leave a review about an online store, but forgets its name.
On May 26, 2010, a card-summary of the merits and demerits of the product was introduced for the presented products, generated on the basis of user reviews.
In June 2010, a new Formalizer component appeared in Yandex.Market, which makes it possible to extract from a product description a meaningful set of parameters by which Yandex.Market users can select a product.
In April 2011, Yandex.Market also opened for offline stores, that is, stores that sell only in sales areas that do not accept orders via the Internet and do not deliver goods to the buyer. With the advent of a new type of store, the service has undergone changes. A map with points of sale appeared on the model card. If an online store has a point of sale, then the offer can be shown in two places on the card: in the block with online stores and in the list of offers on the map. In order for users to be able to select a store by location on the map, it is necessary to indicate the addresses of the points of sale of the online store. There is also a filtering of stores in the search and on the Yandex.Market map. Users can only view offers from delivery stores, pick-up points, or offline stores.
In May 2011, the rating calculation system was changed on Yandex.Market. Under the new rules, additional bonuses are awarded to stores that responsibly approach the quality of customer service. Thus, if the store has not registered any errors or negative reviews within 3 months, then the rating will be calculated using the “Bonus for the quality of the store's work”, which can bring an additional “star”.
On November 1, 2011, the Yandex.Market application appeared for phones on the WP7 platform.
In September 2012, Yandex launched an online hypermarket for clothing selection - garderob.yandex.ru. Visitors will be able not only to view or compare, but also to choose suitable wardrobe items and accessories for them.
For each online store registered on Yandex.Market, a rating (up to five stars) is indicated based on user voting. Any user can rate stores. The Yandex.Market quality service collects information about stores - availability of goods, compliance with prices indicated on the site, etc. In calculating the rating, this data is used until there are enough user ratings. According to Yandex.Market, if the rating of a store increases by one star, then the traffic to the store by users increases by 30-50%.
To buy a product at a lower price, you can select the "learn about the reduction" option. It is enough to indicate the price at which you would like to purchase the goods, and as soon as the price drops to the declared one, you will be able to receive information about the possibility of purchasing by e-mail. Additionally, you can specify your region and the desired store rating.
The service is available to mobile Internet users; to find out about the characteristics of a product and compare prices in different stores, you need to take a picture of the barcode or type the name of the product in the search bar. You can call the store directly from the Yandex.Market application.
For stores, this is a paid service (placing a store on behalf of an individual is not possible). Placing an item in Yandex.Market is paid on the principle of contextual advertising, payment is charged only for a click on the item (that is, for going to the seller's website). The cost per click is assigned by the seller - the higher the bid, the higher the offer will be shown in the list of similar products. The minimum cost per click is 3 rubles. Products posted on Yandex.Market are strictly checked by moderators, there is a list of conditions for displaying materials.
To post information about products, the store needs to register, prepare a file in YML (Yandex Market Language) format and post it on the Yandex.Market website at the URL specified during registration.
The range of products is automatically updated approximately every two hours. Updating occurs using a bot - it downloads the price list from the link specified by the store when connecting, and publishes the updated list of products and prices.
On November 1, 2011, Market Place launched two applications from Yandex for phones on the WP7 platform: Yandex.Market and Yandex.Maps.
On March 12, 2012, the Yandex.Market application for the bada platform was updated.
An update for the iPhone was released on March 22, 2012. The new version of the application is able to show stores on the built-in map and sort products by distance to them.
On April 26, 2012, the Yandex.Market application was updated for the Windows Phone 7 platform. In the new version of the application, you can sort products by distance and see stores on the built-in map.
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